Award-winning Marketing Director with 20+ years’ experience in Community Development projects and Senior Living. Deep experience developing strategic marketing plans and budgets that build brand, create media interest, increase qualified marketing and sales leads, and yield strong conversion ratios and sales. Focused on the Holistic Customer Journey from engaging management, partners and staff in the brand; to delivering products and services that embrace social responsibilities that attract clients and customers.
Whether building community in mixed use or active adult communities, senior living or retail, Christine’s strategic and engaging approach wins the hearts of those she works with to build brand, relationships and excellent lead and sales momentum.
An accomplished marketing strategist that creates and executes marketing plans that meet or exceed goals and expectations.
From start-up, developed and implemented a sales and marketing program for a new 3,200-acre master planned community selling 1,500 homes. Northwest Landing Mixed Use Master Planned Community, Weyerhaeuser Real Estate Company.
Created and implemented all marketing, brand and PR initiatives from start-up for Jubilee, a 1,500 home Active Adult community in Lacey, WA.
Completely transformed a Senior Living community’s brand and marketing strategies from print/broadcast to a vibrant lead and sales generating organization via a full digital platform.
Responsible for the overall marketing of six regional shopping centers in four states, each averaging 1M square feet.