Experience

Award-winning Marketing Director with 20+ years’ experience in Community Development projects and Senior Living. Deep experience developing strategic marketing plans and budgets that build brand, create media interest, increase qualified marketing and sales leads, and yield strong conversion ratios and sales. Focused on the Holistic Customer Journey from engaging management, partners and staff in the brand to creating an integrated and consistent customer experience across all touchpoints of the journey for an exceptional customer experience, increased sales and retention.

Career Highlights

Mixed Use

Developed and implemented the sales and marketing program for a brand new 3,200-acre mixed use master planned community selling 1,500 homes. Northwest Landing Mixed Use Master Planned Community, Weyerhaeuser Real Estate Company.

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Active Adult

Created and implemented all marketing, brand and PR initiatives from start-up for Jubilee, a 1,500 home Active Adult community in Lacey, WA, with revenue of approximately $300 million, 20% above performa.

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Senior Living

Completely updated a 90-year-old Senior Living community’s legacy brand. Transformed marketing strategies from print/broadcast to a vibrant lead and sales generating organization via a full digital platform increasing new lead generation by 300% and restoring occupancy to 97% .

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Leadership

Attended Toastmasters meetings as well as the Toastmaster’s International Annual convention for eight years and became a confident speaker and leader. Served in District leadership (Western Washington) rising through the ranks to become District Governor where I oversaw a leadership team of 30, 250 club officers and 60 clubs.

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