Developed and implemented the sales and marketing program for a brand new 3,200-acre mixed use master planned community selling 1,500 homes. Northwest Landing Mixed Use Master Planned Community, Weyerhaeuser Real Estate Company.

Created and implemented all marketing, brand and PR initiatives from start-up for Jubilee, a 1,500 home Active Adult community in Lacey, WA, with revenue of approximately $300 million, 20% above performa.

Completely updated a 90-year-old Senior Living community’s legacy brand. Transformed marketing strategies from print/broadcast to a vibrant lead and sales generating organization via a full digital platform increasing new lead generation by 300% and restoring occupancy to 97% .

Franke Tobey Jones Senior Living, Senior Director of Marketing and PR

• Serve on the Senior Management Team that oversees operations of the community including strategic planning and reports to the Board of Directors.

Jenamar Communities, Vice President of Marketing

• Served on the Jenamar Executive Team and was involved in nearly all decisions of the Jubilee Active Adult (1,500 homes) and Edgewater (600 conventional home) communities as they were being developed and built, including all infrastructure, homes and community amenities.

Weyerhaeuser Real Estate Company, Director of Marketing

• Served on the Northwest Landing Development Team that designed all community infrastructure, residential and commercial building and amenities for this 3,200-acre master planned community.

Regional Shopping Centers – Director of Marketing

• Served on the management teams of six regional shopping centers (each million sq ft+ malls) in four states, reported to the Board of Directors

• Coordinated the sales and marketing efforts with hundreds of mall merchants, department stores and their home offices.

• Served as the Annual Conference Chairperson three years in a row for an 800-employee shopping center company. In charge of coordinating every conference detail including the venue, theme, speakers, food, award ceremony, outings, fun night, etc.

 Toastmaster International (volunteer positions)

• District Governor – Led and inspired a volunteer district leadership team of 30 Toastmaster members, 250 club officers across 60 clubs. Helped write and achieve the District Success Plan placing #9 worldwide.

• Lt. Governor of Education and Training – Helped lead the district (60 clubs and 2,500 members) in education and leadership goals to #4 worldwide.

• Toastmasters International “Top 5 Club Membership Drive” Award Winner (3 times) – Created innovative, fun membership drives that inspired club members to participate.

Junior Achievement – Program Administrator and Board of Directors (volunteer positions)

• Served on three Junior Achievement (JA) Board of Directors in Utah

• Oversaw and led all three JA programs (Student Company Program, Business Basics and Applied Economics) in Ogden, Utah.  Trained 50 business executives on how to guide JA club operations, planned trade fairs, award banquets and more.